What would a great founder do?
I ask myself this question when there’s something I know I need to do, but I’m avoiding it, typically because it requires me to put myself out there.
It helps me to override the desire to do something more comfortable. It also helps me to do the thing I would tell other people to do.
You can try this yourself; it’s applicable to any role:
What would a great [leader] do?
What would a [caring partner] do?
What would a [charismatic public speaker] do?